· Trade fair duo impress approximately 48,000 visitors and confirm the industry is growing

Approximately 48,000* (2015: 44,624) visitors from 132 countries made sure they didn’t pass up the opportunity to come to Nuremberg between 10 and 13 February for BIOFACH, the World's Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care. 2,544 exhibitors, 245 of whom appeared at VIVANESS, presented products and services to buyers from the food and cosmetics industries. The organic industry’s annual balance was also extremely pleasing: In 2015, German households spent around 11 % more on organic food and drink than in the year before, with sales amounting to over EUR 8bn according to the Bund Ökologische Lebensmittelwirtschaft BÖLW (National Supporting Organisation). More and more customers are investing in natural cosmetics as well. A general survey conducted by naturkosmetik konzepte, GfK, IRI, IMS Health and BioVista shows that over EUR 1bn were generated by the green beauty market in 2015, 10 % more than in 2014.

Petra Wolf, a member of NürnbergMesse’s management board, said: “VIVANESS celebrated its 10th birthday in 2016 and was congratulated by an industry that highlighted over the four days of the exhibition how involved, innovative, value-conscious and modern the organic market is nowadays. Natural beauty products and products created simply for users to enjoy were showcased, while expert knowledge and groundbreaking concepts were presented during the congress. We share the joy the industry takes from its success and are delighted that there was great atmosphere in the exhibition halls.

BIOFACH and VIVANESS Congress
The trade fair duo’s specialist congress programme, which was both varied and fact-based, once again attracted roughly 7,000 participants in 2016. The main visitor magnets were the BIOFACH Forum and the Politics Forum, which had above-average participant figures. The congress revolved around the Organic 3.0 events, with the most popular VIVANESS components proving to be “Natural cosmetics: facts – figures – markets” and “Between luxury and naturalness: what moves customers”.

Save the date: The next BIOFACH and VIVANESS take place from 15 to 18 February 2017 in Nuremberg.

*The exhibitor and visitor figures have been certified by the FKM, the Society for Voluntary Control of Fair and Exhibition Statistics in Berlin.