According to the report Organic Fruits & Vegetables Market Global Forecast to 2020, published by Markets and Markets, the Organic Fruits & Vegetables Market is projected to reach a tremendous increase by 2020. The geographical analysis in the report includes North America, Europe, Asia-Pacific, Latin America, and RoW. The major distribution channels of organic fruits and vegetables include supermarkets/hypermarkets, variety stores, and convenience stores. The demand for organic fruits & vegetables is rising globally, driven by innovation in forms of product, packaging, storage methods and technology. The major factors that prompt consumers are the quality, nutritive value, and environmental sustainability of organic products. Even though these products are costlier than traditional ones, consumers are more than willing to pay for them due to the health benefits they offer.

The Organic Fruits & Vegetables Market is projected to reach $62.97 Billion by 2020, at a CAGR of 9.4% from 2015. In 2014, North America was the largest market for Organic fruits and vegetables. The North American Organic Fruits & Vegetables Market was followed by Europe, Germany being the major contributor in the region. Asia-Pacific is projected to be the fastest-growing market for organic fruits and vegetables during the forecast period. The global Organic Fruits & Vegetables Market is projected to grow in the near future, owing to factors such as increasing health awareness, changing food habits, and technological advancements in the food & beverage industry.